Tuesday, May 7, 2013

Choosing an Audience: Turtle Back Publishing News #8

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Turtle Back Publishing

Choosing an Audience.

Most stores I converse with about my book ask the same questions. Who is this book written for?  Who is the intended audience? Age, gender, culture, situation, and topics all play a huge part in determining to whom you should be targeting in the stores. Valid questions for marketing  but is it really necessary to know your audience for the writing process itself?

I know in previous newsletters I have suggested you write only for yourself, and I am still standing by that. If you begin your process of writing just for the sake of impressing others your writing will lack passion and sincerity. The readers will see through your scheme to appease them and in the end fail to engage with your book.  BUT if you are serious about putting your book out for publication then you must (unless you are okay with your books not selling or being noticed) you must engage in the process of knowing your audience in your writing process as well. I would suggest to any writers to write their story with only themselves in mind at first. Then after your first few drafts when the characters are more fully developed and plot lines make sense then turn to the point of view of the readers, and edit your story accordingly. 

          In terms of story, the only audience I have in mind is me. I’m very much aware that I can’t please everyone when it comes to story,
so I might as well try to please myself. But in terms of communication with the reader, I am very aware of the audience.
                Readers can’t hear my tone of voice or watch my expressions; a sheet of white paper and a series of little black marks is all they have
                  – and via that sheet of paper and series of little black marks I need to convey an entire universe,
I need to make characters who breath. I can’t do that without bearing the audience in mind." 

- Celine Kiernan

In the end your book is about communicating with a reader. If you do not speak their language you will fail to communicate, it is that simple. Write with the story in mind, revise with the audience in view.

Write on my friends!


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Turtle Back Publishing is owned and operated by the MacPhail family, Turtle Back Publishing is a total family operation. From the initial conception of a book all way to the marketing and distribution, Turtle Back Publishing is proud of every book they publish.

"A children's story that can only be enjoyed by children
is not a good children's story in the slightest."

C.S Lewis
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